Fast Facts
Our forward-looking business strategy, termed "One Core with Two Wings," has propelled our rapid growth. Specifically, 3D printer products are at the “Core” of our business, which is assisted by the first “Wing” of ecosystem products like 3D scanners, laser engravers, filaments, and accessories. A second “Wing” of our business is Creality Cloud, an all-in-one 3D printing platform that gathers 3D models and enables a cloud printing experience.
Today, we are proud to manage the global brands of Creality and Ender, alongside our innovative brands, HALOT and Sermoon. With our products being shipped to over 100 countries and regions, Creality has topped global 3D printer sales charts. Our products, widely adopted by individuals, families, educational institutions, and enterprises, have received high acclaim from users and partners worldwide.
Usable, Smart, Affordable, Versatile and Enjoyable
Brand Culture
With the new brand slogan "Imagine It, Make It," Creality remains an “Evangelist for the 3D printing industry” and resolute in harnessing the power of technology to make the world a better place and democratize the benefits of 3D printing. In line with our commitment to social responsibility, we actively promote sustainable development and support good causes like the Space Robotics Project (aka Robótica Espacial) in Brazil and a humanitarian project focusing on 3D-printed prosthetics in Tanzania.
In late December 2023, Creality underwent a brand refresh to align with its core values—Usable, Smart, Affordable, Versatile, and Enjoyable. This renewal echoes Creality's commitment to making 3D printing accessible worldwide, emphasizing usability by streamlining creative processes. Smartly addressing user needs, Creality ensures continuous support throughout the evolving maker journey. Affordability remains foundational, reflecting Creality's belief in inclusive 3D printing. Versatility is ingrained in its ethos, fostering collaboration among printers, filaments, and accessories. Recognizing the joy of 3D printing, Creality creates a fun world for all creators, building happiness through learning and self-fulfillment.
